Staff

Management

Lou Seals
Founder & Chairman
Chief Executive Officer
seals@tufftv.com
404.202.5300 (cell)
404.230.9600 (office)

 

John W. Bonner, Jr.
President
Vice Chairman
bonner@tufftv.com
404.824.2100 (cell)
404.230.9600 (office)

 

Edward A. “Drew” Mearns, III
Executive Vice President
Business Affairs
dmearns@tufftv.com
404.230.9600 (office)

 

Clay Phillips
Executive Vice President
Controller
phillips@tufftv.com
404.263.8800 (cell)
404.230.9600 (office)

 

TUFF TV Network, LLC
Executive Offices
260 14th Street, N.W.
Atlanta, GA 30318
404.230.9600 (main)

 

Board of Directors

Lou Seals
Chairman
TUFF TV Network, LLC
seals@tufftv.com

 

John W. Bonner, Jr.
Vice Chairman
TUFF TV Network, LLC
bonner@tufftv.com

 

Edward A. “Drew” Mearns, III
Director
TUFF TV Network, LLC
dmearns@tufftv.com

Advertising Sales

David Hollar
Executive Vice President
Advertising Sales
hollar@tufftv.com
678.800.5600 (cell)
404.230.9600 (office)

 

TUFF TV Network, LLC
Advertising Sales Department
260 14th Street, N.W.
Atlanta, GA 30318
404.230.9600 (main)

Affiliate Marketing

TUFF TV Network, LLC
Affiliate Marketing Department
260 14th Street, N.W.
Atlanta, GA 30326
404.230.9600 (main)

Programming

Chris Hannaford
Executive Vice President
Programming & Development
hannaford@tufftv.com
678.896.2600 (cell)
404.230.9600 (office)

 

Rob Coker

Senior Vice President
Programming Operations
coker@tufftv.com
404.698.5400 (cell)
404.230.9600 (office)

 

Mike Bond
Programming Manager
bond@tufftv.com
678.800.6500 (cell)
404.230.9600 (office)

 

Melyssa Knight
Traffic Manager
knight@tufftv.com
404.698.5500 (cell)
404.230.9600 (office)

 

TUFF TV Network, LLC

Programming Department
260 14th Street, N.W.
Atlanta, GA 30318
404.230.9600 (main)

 

Network Operations

Network Operations Center
noc@tufftv.com
404.951.7000

Management Biographies

Lou_Edit

Lou Seals

Founder & Chairman
Chief Executive Officer
seals@tufftv.com
Mr. Seals, 56, is the Chairman and Chief Executive Officer of TUFF TV Network, LLC. For over 30 years, he has been instrumental in creating some of the most dynamic and successful advertiser-supported programming on television. After attending Georgia State University, he formed his first media company in 1981, which later became Seals Communications Corporation in 1984. Mr. Seals has produced and sold over 2,000 sports, entertainment, and lifestyle programs appearing on networks such as ABC, ESPN, ESPN2, USA, Spike TV, TNN, FOX Sports, Discovery Wings, Turner South, Speed Channel, Outdoor Life, and TUFF TV. He is widely regarded as an expert at bringing specialized and niche-oriented content into the mainstream. He has launched the television careers of dozens over the years with his innate ability to discover talent, including the host of “American Idol.” In 2009, Mr. Seals founded TUFF TV, America’s first digital broadcast television network to offer original programming targeted at men. He serves as Chief Executive Officer of TUFF TV Worldwide, Inc., and is also Chairman and Chief Executive Officer of Seals Entertainment Company, LLC.

john-bonner

John W. Bonner, Jr.

President
Vice Chairman
bonner@tufftv.com
Mr. Bonner, 47, serves as President and Vice Chairman of TUFF TV Network, LLC. Mr. Bonner is also a Founding Partner of TUFF TV.  He attended the University of Tennessee, and joined Seals Communications Corporation in 1989.  He previously served as Executive Vice President and Principal Operating Officer of Seals Communications Corporation.  During his 15-year tenure, he held various positions within the administrative, production, and marketing departments.  From 1996 until 2004, Mr.Bonner served as President of the Seals Network Sales division, where he managed the advertising and sales relations with networks such as ESPN, ABC, FOX Sports, and Spike TV.  He produced several of the company’s flagship outdoors and motorsports series, including Suzuki Great Outdoors, MotoWorld, and Wal-Mart Great Outdoors.  Mr. Bonner serves as Co-Executive Producer of all TUFF TV produced content, and plays an integral role in the packaging, marketing, and distribution of programming on a multimedia basis.  He is the chief liaison with various marketing and financial partners associated with TUFF TV.

edward-mearns

Edward A. “Drew” Mearns, III

Executive Vice President
Business Affairs
dmearns@tufftv.com
Mr. Mearns, 63, serves as Executive Vice President, Business Affairs for TUFF TV Network, LLC. He graduated magna cum laude from Yale University with highest departmental honors in 1974, and from the University of Virginia Law School in 1979. Mr. Mearns began his legal career as a corporate and trust attorney with the Cleveland-based law firm of Jones Day Reavis & Pogue. He later joined International Management Group (IMG), the world’s largest sports management and marketing firm, and served there as Counsel and Vice President responsible for managing the company’s extensive global Olympic sports, athletics, cycling, and triathlon businesses. From 1986 through 1993, as President of Heritage Sports and then with the law firm of Wickens, Herzer & Panza as head of the Banking Practice Group, Mr. Mearns continued to provide legal, financial and commercial consultation services to clients in sports, special events, general business, and international commercial transactions. In 2005, he founded and still serves as Executive Director of the Action Sports Alliance, which represents women athletes and manages the women’s events for the ESPN X Games.

david-hollar

David Hollar

Executive Vice President
Advertising Sales
hollar@tufftv.com
Mr. Hollar, 35, serves as Executive Vice President, Advertising Sales for TUFF TV Network, LLC. He attended the University of West Georgia, and joined Seals Communications Corporation in 1999, where he was involved in all aspects of the company’s television production business. With stints in the airline and automotive industries with an emphasis on marketing, customer service, and IT integration, Mr. Hollar rejoined several of his television colleagues in 2011 as Vice President, Technical Operations, working for the Founder and Chief Executive Officer of TUFF TV. In 2013, he was promoted to Executive Vice President, in charge of all affiliate marketing and relations for the network. His early background in media and entertainment, coupled with his keen technical training and operations experience, provides TUFF TV with the ideal combination of knowledge and management as the network expands worldwide. Mr. Hollar is involved in all aspects of the business.

chris-hannaford

Chris Hannaford

Executive Vice President
Programming & Development
hannaford@tufftv.com
Mr. Hannaford, 27, serves as Executive Vice President, Programming & Development for TUFF TV Network, LLC. He began his corporate broadcast career in 2009 with Seals Entertainment Company, LLC after spending much of his youth as an editor and videographer working in video production and post-production. His talents in the production field led to a job offer producing several high profile sports properties on ESPN and FOX Sports. In 2010, Mr. Hannaford joined the staff of Luken Communications, LLC, an original partner in TUFF TV, and was assigned various duties in production and programming for the network, including the position of Content Acquisitions Manager. He joined TUFF TV Network, LLC in 2011 as Associate Vice President, Office of the CEO, working for the Founder and Chief Executive Officer of the network, and was subsequently promoted to Vice President, Programming & Acquisitions. Mr.Hannaford is involved with all aspects of the company’s operations, from programming to development, and oversees a creative team that reports to executive management.

clayton-phillips

Clay Phillips

Executive Vice President
Controller
phillips@tufftv.com
Mr. Phillips, 33, serves as Executive Vice President, Controller for TUFF TV Network, LLC. He graduated cum laude with a degree in Finance from Appalachian State University. He began his professional career at Ameriprise Financial as a Financial Advisor for high net worth individuals. In 2006, Mr. Phillips began working for Small Business Services as a Business Management Consultant, where he was responsible for the financial and accounting management of emerging and established small businesses. He then joined Accountware Solutions in 2010, in the capacity of Staff Accountant for small to medium-sized companies. Mr. Phillips was recruited to TUFF TV in 2012, and oversees the daily accounting and financial operations of the network, working closely with the Board of Directors to maintain a system of accurate controls. His focus includes both ensuring the fiscal and operational effectiveness of the company, and maintaining internal management controls, policies, and procedures.

RobR_large

Rob Coker

Senior Vice President
Programming Operations
coker@tufftv.com
Mr. Coker, 51, serves as Vice President, Programming Operations for TUFF TV Network, LLC. He earned a degree in Business Management from Northwood University, and a video editing and production degree from Full Sail Center University. Mr. Coker first worked with Mr. Seals in the early 90s at Seals Communications Corporation. He joined TUFF TV in 2016. His extensive 25-year track record includes live network sports, video editing, compositing, video production, project management, and the implementation of state of the art graphics packages for major networks including TBS, CBS, TNT, NBC Sports, ESPN, and FOX. In addition, Mr. Coker has worked in partnership with leading national broadcast networks and Fortune 100 corporate clients to deliver programming via broadcast and online. He managed creative services production for all Turner Sports broadcasts that used virtual and 3D graphics, including NFL, NCAA, NASCAR, MLB, and NBA 3D technology.

banner-seals

Banner Seals

Mascot
Public Relations Ambassador
banner@tufftv.com
As canine-in-residence, Banner, 5, joined TUFF TV Network, LLC in 2013. He was chosen as the TUFF TV Mascot and Public Relations Ambassador based on his unique understanding of humans. Personally selected by the network’s Founder and Chairman, Banner enjoys all of the benefits of true corporate nepotism. Never at a loss for treats or a pat on the head, Banner roams the hallways at the worldwide headquarters of TUFF TV, keeping his co-workers amused and entertained. A former rescue dog housed at Atlanta Lab Rescue, Banner is preparing for his first starring role in a new reality series to be televised exclusively on TUFF TV.